![]() The meta-analysis found “no statistically significant influence on political knowledge” across any of the five types. In order to determine the extent to which specific characteristics identified in the underlying studies may influence the effect of social media use on political knowledge, the authors looked at five categories: “general knowledge” of the “basic institutional arrangements” of politics knowledge of “day-to-day politics and recent political events” “issue-specific knowledge” of particular policy domains “campaign-related knowledge” of candidates, parties, and their issues and an “other” category that describes, for instance, the combination of one or more of these definitions into one variable. “Our results show that despite the huge potential for learning on social media, in reality, citizens seem to learn very little about politics from using these platforms,” write Amsalem and Zoizner. While a growing number of people report that they get news through social media sites, the results of the review “reveal little evidence that people learn about politics on social media,” with an average effect of virtually zero across all the studies that is “consistent across social media platforms, types of political knowledge, samples, countries, and periods.” Hebrew University of Jerusalem’s Eran Amsalem and University of Haifa’s Alon Zoizner looked at 76 studies that investigate “the relationship between social media use and political knowledge,” which combined represent data gathered from 442,136 people. ![]() ![]() ![]() “This means that advertisers who have opted in can extend the reach of their campaigns to new audiences via Overlay and Post-Loop Ads.”įinally, Meta also notes that with the growth of its short-form video options, it’s winding down its In-Stream Reserve video ad offering.In his Facebook manifesto, “ Building Global Community,” the platform’s founder and CEO, Mark Zuckerberg, pondered how the site might contribute to a more “informed community.” The phrase appears six times, alongside other phrases such as “civic engagement” and “common understanding.” But has Facebook– or Twitter, or social media more generally– contributed to a more informed citizenry?Ī meta-analysis of past science on the subject published in the Journal of Communication says not really. On another front, Meta is also making support for the Ads on Facebook Reels post engagement objective more widely available, which will provide another means to measure reactions, comments and likes, and compare them to engagement from other ads or campaigns. Meta says that this is also translating to brand conversation, with a recent survey showing that almost 50% of Reels viewers have made DM contact with a brand after seeing its short-form video content.Īdding WhatsApp into the mix also aligns with Meta’s broader vision to maximize its business messaging opportunities - which is an element where it still holds a significant lead on over its competitors. That’ll provide another way for brand to enhance their focus on WhatsApp as their primary contact channel, which is another step towards enabling more business opportunities in the messaging app.Īs noted, more social media users are now sharing content in DMs, as opposed to public sharing in news feeds, which has become a major shift in general online interaction. With this update, advertisers who use the Sales, Engagement or Traffic objectives to add a “Send Message” button to their Facebook Reels ads will now give people an option to start a conversation in WhatsApp right from the ad.” “Typically, we show Click to Messenger ads to people who are most likely to initiate a conversation with a business on WhatsApp, Messenger or Instagram.
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